reward and recognition A to Z:(M=Market Matching...)

Market Matching: You must know the market. Know what's creative; what are staff and potential staff expecting. What are your competitors offering as "teasers" in their marketing? Not everything will be right for your staff and the culture your organisation represents. Some organisations will offer a limited suite of rewards that are highly valued by staff; others will be more open to an "anything goes" approach. A limited suite works for organisational cultures that are more homogeneous. A broad-brush approach recognises individuals and individual needs. Go back to basics and test assumptions with your staff; test assumptions though market research.